Confirmation emails

question

After a successful online purchase, you receive a confirmation email. Should you delete the email to protect your identity?

  • Yes
  • No
  • Not sure

Main insights

It was a trick question, and the trick seems to have worked. Only slightly over 50% of the respondents realized that an email confirming a genuine online purchase does not pose a security threat. British Internet users were the least baffled, with only 28% choosing to delete the email to protect their identity.

This result shows that the topics of online privacy and security can be highly confusing for an average Internet user. Various security tips and warnings keep piling up to the point where they start inducing paranoia. That’s why it’s so important to educate users about crucial online habits and tools so that they can tell credible threats from myths.

Score by country

  • United Kingdom

    United Kingdom

    57%
  • Australia

    Australia

    55%
  • Canada

    Canada

    49%
  • United States

    United States

    48%

Fully correct answers by country

  • United Kingdom

    United Kingdom

    57%
  • Australia

    Australia

    55%
  • Canada

    Canada

    49%
  • United States

    United States

    48%